Jazz Guitar Life Network
Marketing Jazz
The Jazz community has never promoted or marketed their art and craft at the level or with the same intensity as other musical idioms. This is not to comment one way or another on the musical significance of jazz versus rock - country vs pop etc.
As an example, country music has an enormously popular and important tradition called Fan Day. This is basically a big convention for the fans to meet, up close and personal, their country music idols. Autographs are given, merchandise is sold, pictures are taken. I have never seen a country artist resist this tradition or complain about it. They recognize that without the fans, they would have no career.
Country music plays to the fans and seems to show a genuine interest in them. I understand the differences between country and jazz but jazz still must be marketed with consistency and enthusiasm. The musicians have to do their part in promoting and marketing their art and craft. I am talking in this context about traditional forms of jazz not "smooth jazz".
Jazz shares many of the same issues with classical music. There is too often a distance and certain type of elitism that prevents audiences from getting "close".
I hold out great hope for the future because of the "new" music business - the "cyber marketing" and all the tools that are available to jazz musicians across the world.
Chuck Anderson
"Audience Friendly, Progressive Jazz Guitar"
www.ChuckAndersonGuitar.com
As an example, country music has an enormously popular and important tradition called Fan Day. This is basically a big convention for the fans to meet, up close and personal, their country music idols. Autographs are given, merchandise is sold, pictures are taken. I have never seen a country artist resist this tradition or complain about it. They recognize that without the fans, they would have no career.
Country music plays to the fans and seems to show a genuine interest in them. I understand the differences between country and jazz but jazz still must be marketed with consistency and enthusiasm. The musicians have to do their part in promoting and marketing their art and craft. I am talking in this context about traditional forms of jazz not "smooth jazz".
Jazz shares many of the same issues with classical music. There is too often a distance and certain type of elitism that prevents audiences from getting "close".
I hold out great hope for the future because of the "new" music business - the "cyber marketing" and all the tools that are available to jazz musicians across the world.
Chuck Anderson
"Audience Friendly, Progressive Jazz Guitar"
www.ChuckAndersonGuitar.com
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